The Little Careers Book

࢚࢚ The marketing world generally splits between the client side (companies that sell products or services) and the agency side (firms that help companies sell their products or services). ࢚࢚ The breadth of marketing enables specialisms including market research, product development, pricing strategy, brand management, retail and wholesale distribution, account management, advertising, promotion, direct marketing, graphic design, copy writing, media buying, social media, events management, web development customer relations, etc. ࢚࢚ At the start of your career, experience with an industry leader provides a powerful next step and door-opener to further opportunities. ࢚࢚ If you start with a smaller company, with experience, you could move to a larger company. ࢚࢚ Experienced marketing professionals can move into work as a consultant, advising a wide range of clients about how to market their brands. ࢚࢚ If you don’t want to work in the corporate world, you could always seek a marketing role with a social enterprise or not-for-profit organisation, both of which need marketeers. TRUTHS NOTES RANGE OF OCCUPATIONS XX Marketing and selling are the same thing; if you can do sales, you can do marketing. MYTHS